We are creating our own perfume advertisements, so I thought it would be useful to find my desired target audience for my advertisement. This is useful as I can use the information on the target audience to make my advertisement attract them.
I would like my perfume advertisement to appeal to a wide range of people. I want it to appeal to as many people as possible. However, there will be some restrictions; for instance, gender may limit the perfume to either male or females.
I want my advertisement to be for men. This is because I think I understand more about what men want rather than what women want.
In the ‘Demographic Classification of Audience’ table I would like my perfume to appeal to the C1, C2 and B groups as the majority of men fall into these groups.
In the ‘Audience Segmentation’ table I would like the group ‘Mainstreamers’ to be attracted to my advertisement. Again, this is because many people fall into this category (40%).
I would fall into two groups in the ‘Social Value Group’ table. These two groups are ‘Strivers’ and ‘Innovators’. Due to this, I think I know how to attract other people in these groups and hope to aim my perfume advertisement towards them.
The top three groups of ‘Maslow’s Hierarchy of Needs are ‘Self-actualisation’, ‘Esteem’ and ‘Love/Belonging’. These three groups make up around three-quarters of all people. Also, the characteristics of the people in these three groups are those I wish to try and put into my advertisement. This is why I hope to aim my perfume advertisement towards these groups.
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1 comment:
Good you are thinking about target audience and using the models. Remember the target audience is the given. The perfume/the bottle is created with an audience in mind and your advertisement has to be designed to appeal to a very specific audience. It doesn't make sense to go for a wide appeal as that won't work. For instance B-C2 have a very different purchasing power. It is very difficult to hit three levels of need. mw
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